College Station, TX. - Sept. 4, 2017 – Outfield is a tech startup with the goal of pioneering the field sales and marketing space worldwide with its enterprise app. The Outfield Corporation formed from a partnership between Two Cents Venture Group and Nutrabolt, parent company of Cellucor, which is one of the world’s most widely recognized brands in nutraceuticals and fitness supplements. As the first client, Cellucor was able to leverage Outfield’s software platform to improve operations in its field marketing and sales force, helping the fitness company grow 310% over 3 years to $193.4M in 2014 revenue.

By working closely with Nutrabolt and other select first customers, Outfield was able to create a world class solution designed to transform an addressable market that exceeds 10 million customers. Due to this initial success, in June of 2017 the Outfield Corporation purchased Nutrabolt’s entire Outfield equity stake and is now set to direct its attention toward growth.

With the combination of improvements made internally and the Nutrabolt buyout, the company has strategically positioned itself to entice new talent. As of today, Outfield is expanding its marketing arm to include Data Analysts, Growth Hackers and others in order to generate brand awareness and scale.

About Outfield

Outfield is a web and mobile based CRM application designed specifically for the field sales and field marketing spaces. While focusing mainly on product dev in its early years, Outfield has recently begun expanding to customers across various continents and industries including healthcare, law, insurance, agriculture, consumer electronics & goods, along with many others. The company’s mission, through data driven solutions, is to boost revenue and drive efficiencies for client companies with field sales & marketing operations. Outfield is led by CEO Austin Rolling and CTO Adam Steele.

Connect with Outfield  
Learn more [https://www.outfieldapp.com](https://www.outfieldapp.com)

Like on Facebook [https://www.facebook.com/outfieldapp](https://www.facebook.com/outfieldapp)

Follow on Twitter [https://twitter.com/outfieldapp](https://twitter.com/outfieldapp)

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Press Release: Outfield’s Journey To The Big Leagues

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We have been hard at work to provide features designed to make you more effective in the field. Every addition we make has our users top of mind to deliver the best user experience on the market. We have a deep lineup of features primed and ready to boost your field activity! Here are the highlights:

-   Improved Route Planning
-   Generate Reports
-   New Android App
-   Live Traffic Conditions

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## Improved Route Planning![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/1YtZDwhCVtYauuXHVyoJyaibkPoqB0-gW7gQ1xNlr9m6LP-uEBUEpj6icAH0vEtWo8dz2UhjjOx9c2DnFTrbhZ8LWtf2dzfb8D8uTp8UOJ1IzFlGn8sQPOTJFL0cmzNqUAOWR9uRuJPoyhUbiDpU83_Wtf4DAeLmIT5GW4k=s0-d-e1-ft.jpeg)

Instead of mapping routes on your own, let us do it for you! Now, when you plan events in your calendar, those places automatically show up in routes ready for you to seize the day. With Outfield, [planning your calendar](http://outfieldapp.us8.list-manage1.com/track/click?u=55299fa36cbc6a48319e79ccd&id=aa524b3bcd&e=67808e646f) not only helps you organize your schedule, it also organizes your travel. The new live traffic view lets you know which areas could be backed-up so you can avoid them and save valuable time.

###  Generate Reports

Outfield’s goal is to help you with your job by automating some of those tasks you just don’t have time to do. That’s why we created the ability to Generate Reports. You can now set the team activity filters to whatever you need, and send a PDF report to your email. Inside the report, you’ll find everything from time and date stamps to the form answers users have filled out while at the visit. This feature is perfect for relaying information to various stakeholders outside of Outfield and [increasing visibility within your organization.](http://outfieldapp.us8.list-manage2.com/track/click?u=55299fa36cbc6a48319e79ccd&id=d4764f8d44&e=67808e646f)

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/QAwOovQOTjbzh0sK1ZALMsHXMY9gtByhvX9_vkw-Rj4K79qiwhkrcs7do2Y0_90C7Bta0SZPiBIg77gxtIHI03uTHUNn3QXl4HgVyZGdH1FqVPHMfMdrGGGwAd_vIpXFI_UJ531m9KM_XOsr14KsjyHOMfqe8pEn86yg7NQ=s0-d-e1-ft.png)

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### New Android App

We heard your feedback and delivered a brand new Android app loaded with game changing features previously only available on iOS. Route Optimization is finally here for all of our field reps wanting to cut back on windshield time. Outfield takes historical data and traffic conditions to deliver the fastest route and reduce the time you spend on the road. In addition to routing capabilities, we also added an auto save feature that keeps your data safe, even if your phone dies!

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/kyX4sDkgZSKR1WKKIB4dwFDYwQEWBUU1UoI_VJFbGMiLcMiPM03__-fLC866BVoG3Hkn1Feh8FI7arcNkWNdR4hXvjlzW4q-rsjRqwA7XmoNPn672koLX-aFSyxAOq__ooNC4wMB_rgzkuYMy-0WdfdLuzY2y5lCcOoLvzU=s0-d-e1-ft.png)

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### Live Traffic Conditions

The days of being stuck in traffic are behind us. With Outfield’s new Live Traffic Conditions, you can see what you’re getting into before you hit the road. If you’re already out making visits, easily adjust your route to avoid those dreaded bumper-to-bumper situations. [Stop wasting time behind the wheel](http://outfieldapp.us8.list-manage.com/track/click?u=55299fa36cbc6a48319e79ccd&id=add22ec5cc&e=67808e646f); spend more time with your customers and build more relationships.

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/8KHcN1cHLVSLvwxGyhc4O4ZQxvJfHCHTdLIecrLssBJo8mrzTD-73mk0wSzRTum_dOad1aaStapPeupPegxHpTb_P0b7WqsWGz2cdy1RXU87KJb5h7P_lnsS04BZg2eK5H9MioJ72LxnTVlRj8JDfTabB0gZHtDbFh8BVnc=s0-d-e1-ft.png)

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### Upcoming Features

-   Route Saving
-   Deals on Mobile
-   Colorizing accounts by last activity, deal stage, etc.

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## Introducing the Outfield Training Grounds!

Practice? PRACTICE?! That's right, we're talkin' about practice. To be the best, you've got to train like the best. That's why we created a Youtube series full of tutorials and answers to frequently asked questions. If you get stuck, pull up any one of our short, minute long videos for assistance!

## [Check out our Youtube Channel!](https://www.youtube.com/channel/UCWxZtzqgfmqzK9Y7l5aJKFw)

* * *

Outfield has been hard at work to provide new features aimed at improving your field activity. July's feature lineup is packed with game-changing additions!

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July's Feature Lineup

New Feature Updates:

Dear Outfield User:  
Ahem!! We’ve been working hard for you and excited to inform you guys about some new capabilities that will help you be more effective in the field:

Route Planning and Optimization For Android

Don’t waste money & valuable time due to inefficient travel logistics. Instead, save on driving time by letting Outfield map your accounts and help you schedule your routes accordingly. Outfield predicts your commute based on a combination of historical data & real time events, allowing for better field execution. With Outfield it’s easy to efficiently arrange your daily route planning.

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/route-e1498843205240.png)

Route Planning and Optimization

Pipeline Management

Let’s face it, revenue is the most important metric for sales managers. So why struggle with managing your customers throughout the sales process. Instead structure your process visually and watch your sales team go to work. With Outfield’s Pipeline Management System, you can track your rep’s sales opportunities, up coach, and easily systemize your revenue objectives.

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/Screen-Shot-2017-06-30-at-9_26_54-AM-300x235.png)

Outside Sales Pipeline

Live Traffic Conditions

No need to travel blindly when you can get live traffic conditions. With Outfield mobile mapping you have the ability to visualize traffic conditions within your territory allowing you to make split decisions during your commute. Reach your destination as quickly as possible by avoiding slowdowns and traffic jams.

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/Screen-Shot-2017-06-30-at-9_22_00-AM-e1498842900879.png)

Live Traffic Conditions

June Newsletter: Feature Updates |Field Sales | Route Planning | Territory Management

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**New Feature Updates:**

**Dear Outfield User:  
Ahem!! We’ve been working hard for you and excited to inform you guys about some new capabilities that will help you be more effective in the field:**

**Route Automation/Optimization** Now you have the ability to plan your routes according to your travel needs. With route optimization, Outfield provides you the tool to make your travels more time and resource efficient by rearranging your planned route based on the combination of historical data and real time events. It’s ability to predict how long a commute will be is designed to reduce your windshield time, allowing for better field execution. _\*Available on iOS_

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/4e66a295-afaf-4b53-ba07-3884d4e65f5d.png)

**Mobile Calendar** With Outfield now you can be more organized throughout the month by planning your visits ahead of time. Receive push notifications reminding you of upcoming appointments so that you’re better prepared to impress. The planning calendar is intuitive and very simple to use. _\*Available on iOS and Android_

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/c7013c5d-9ef7-4ba6-acdf-a8dd4cc233d6.png)

**Advanced Custom Fields** The introduction of advanced custom fields will help you organize your accounts in more powerful ways. Whether you want to link your accounts to certain supervisors, tiers, or sales pipeline stages, now you have the ability to provide additional attributes or labels to your accounts and then isolate them to view or analyze.

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/728b39e3-4267-4d6a-8d09-58b18d5af188.png)

Upcoming Features:  
New and Improved Android App  
Route Automation/Optimization (Android version)  
Sales Pipeline Management  
A.I. Assistant  
More Gamified Experience  
Additional Form Field Options (i.e. e-signature capture)  
+Many More!

As, always if you have any requests for feature capabilities or questions about the application feel free to reach out to us.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

Cheers,

Austin Rolling  
Home Run Hitter @ Outfield!  
austin@outfieldapp.com  
Outfield!

Field Sales | Field Marketing | Territory Management

Outlined here are October's feature updates to Outfield app for Field Sales Reps, Field Marketers, Territory Managers, and Field Sales Directors

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October Newsletter: Feature Updates |Field Sales | Field Marketing | Territory Management

# **New Feature Updates:**

Dear Outfield User:  
Ahem!! We’ve been working hard for you and excited to inform you guys about some new capabilities that will help you be more effective in the field:

1.  **Multiple Check-In Form Types** is now available on web/iOS, which allows you to create different types of forms to be filled out by your reps as they make the various type of visits they are responsible for. Specify if it’s a general check-in, a demo day, training event, or an account management follow up and ensure that you’re assigning the appropriate questions. \*Android version to be completed very soon.

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/1639190d-323d-4b86-aaee-b06ddeecd441.jpg)

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/c01d61e6-ae6e-44ac-b081-3133a28f3946.jpg)  
2\. **Leaderboards are Now** on iOS team activity. Compete with your teammates, be noticed as the leader of the pack, and then throw it in their face the next time you see them LOL!  
![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/1d7c6841-c8dc-40ea-b019-e3b448989b6e.jpg)

3.  **Add place & check in button** gives you the ability to create an account and check-in at the same time. The additional time saved will allow you to move quicker to your next visits

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/4f90b0e4-bc53-4138-a056-faacfa764aba.jpg)

Upcoming Features:  
Route Automation/Optimization  
Planning Calendars and alerts on Mobile  
Multiple forms on Android  
Advanced Analytics for Web  
+Many More!

As, always if you have any requests for feature capabilities or questions about the application feel free to reach out to us.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

Cheers,

Austin Rolling MBA ‘14  
austin@outfieldapp.com  
Outfield!

Field Sales|Field Marketing|Territory Management

Outlined here are August's feature updates to Outfield app for Field Sales Reps, Field Marketers, Territory Managers, and Field Sales Directors

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August Newsletter: New Features Update!|Field Sales|Field Marketing|Territory Management

# New Feature Updates:

Dear Outfield User:

Ahem!! We’ve been working hard for you and excited to inform you guys about some new capabilities that will help you be more effective in the field:  
1\. **Territory Mapping** is now available on the web to help route your visits better. More travel efficiency means more time with clients and less time stuck in a vehicle!

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/11bc8540-ae22-4213-aa4e-9462671b9b23.png)

2\. **Form Completion Auto-Save** is now available on iOS. This means that if someone calls, or your phone goes idle Outfield automatically saves a draft and you can pick up where you left off.

3\. **Activity Search** on iOS now allows you to search activities that include specific keywords (i.e. you want to search activity notes with the phrase “sales”).

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/ebd28334-55fa-4caf-aa9b-e471f043ad06.png)

As, always if you have any requests for feature capabilities or questions about the application feel free to reach out to us.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

Cheers,

Austin Rolling MBA ‘14  
austin@outfieldapp.com  
Outfield!

Field Sales|Field Marketing|Territory Management

Outlined here are July's feature updates to Outfield app for Field Sales Reps, Field Marketers, Territory Managers, and Field Sales Directors

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July Newsletter: Feature Updates|Field Sales|Field Marketing|Territory Management

## Thank You Santa!  
Here are the Latest Features From Outfield...

**Posting to Facebook:**  
Instantly post your updates to Facebook! Keep your team motivated by allowing them to share their activities. Or you have the option of promoting your events, products, and brand essentials on your company page!

[![Screen Shot 2016-02-01 at 4.10.17 PM](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/Screen-Shot-2016-02-01-at-4_10_17-PM.png)](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/Screen-Shot-2016-02-01-at-4_10_17-PM.png)

**Calendar Capabilities:**  
Keep your schedule tidy with the new Outfield calendar! This new feature will help you stay organized and efficient several months out. Week, month, or day views allow you to view your schedule effortlessly!

[![Calendar](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/5b5c50e2-2d64-405e-82aa-0529ad71e41f.jpg)](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/5b5c50e2-2d64-405e-82aa-0529ad71e41f.jpg)

HAPPY HOLIDAYS!

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Holiday Season Feature Updates!

We’re excited to inform you about some awesome new updates on Outfield that you can add to your arsenal to increase market share and customer mind share. Now in Outfield you’re able to analyze aggregated data rendered from activity reported by your team. Understand more about your market, customers, team, etc with the new Analytics Charts and Activity Map!

[![charts](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/features-image-05.png)](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/features-image-05.png)

The Activity Map can reveal your market penetration effort by region. The different shades indicate activity density.

[![Activity Map](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/Screen-Shot-2016-02-01-at-3_59_37-PM.png)](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/Screen-Shot-2016-02-01-at-3_59_37-PM.png)

Want to know more about your industry, competition or customers? Be sure to take full advantage of your new capabilities. Remember the more you know, the more you can develop your marketing strategy.

> “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

Improve Strategically by Knowing Your Market

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Outfield is now out on Android platforms! All of the great Outfield features, including the intuitive reporting functions and account management tools, work terrifically on Android - with even more features coming in the near future! Now your information is shared across all devices and your entire team can improve productivity out in the field!

The Android app can be found at the following location:  
[https://play.google.com/store/apps/details?id=com.ovenbits.outfield](https://play.google.com/store/apps/details?id=com.ovenbits.outfield)

[![Android App](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/GalaxyS5_Mockup-1.jpg)](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/GalaxyS5_Mockup-1.jpg)

CRM Playbook