Outfield is a startup that specializes in data driven revenue and efficiency solutions for organizations with an outside sales force. We are looking for a Digital Marketing Specialist to join our team.

This is a Part-Time or Full-Time role and perfect opportunity for someone looking to begin their career within the tech space. The DAS role will be responsible for the execution of the company’s digital media campaigns across paid search, paid social media and display advertising. The DAS role requires someone who is logical (mathematical), creative, contextually detail-oriented and familiar with marketing and advertising strategy. The ideal person will have an appreciation for tech startups, business, sports and is looking to pursue career advancement opportunities within our organization.

The DAS will be working with our Outfield team. His or her responsibilities will be:

-   Maximize the reach of general and feature specific marketing campaigns through paid advertising on various platforms including Google, Facebook, LinkedIn.
-   The DAS role will be expected to make decisions around bid strategy and monitor the daily, weekly, and monthly advertising budgets set by the leadership team.
-   The DAS will be an integral part of the overall SEO strategy by evaluating online presence, conducting keyword research, making recommendations, and being the driving force behind the execution of the SEO strategy.
-   Participate in ideation and brainstorming sessions for generating new marketing campaigns, strategies, tactics, etc.
-   The DAS will be the subject matter expert on all things advertising/SEO and be held accountable for ensuring a positive ROI in accordance with both short and long term marketing goals.

**Job Qualifications**

-   Strong creative writing, ability to create test and learn campaigns, measure incremental results, identify opportunities.
-   Demonstrated analytical, organizational, customer service, communication (written and verbal) and critical thinking skills.
-   Candidate should be self-starting, entrepreneurial and thrive working within startups.
-   Ability to properly prioritize and manage multiple tasks and projects simultaneously.
-   Working level knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.

Job Type: Part-time or Full-Time

Experience:

-   Digital Advertising: 2 years (Preferred)
-   Search Engine Optimization: 2 years (Preferred)
-   Creative Writing: 2 years (Preferred)
-   Analysis Skills: 2 years (Preferred)
-   Marketing: 2 years (Preferred)
-   Digital Marketing: 2 years (Preferred)

Working days:

-   Monday
-   Tuesday
-   Wednesday
-   Thursday
-   Friday

Email resumes to hello@outfieldapp.com

Digital Advertising Specialist - Part Time or Full Time

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[Outfield](http://www.outfieldapp.com/) specializes in data driven revenue and efficiency solutions specifically for organizations with an outside sales force. We are looking for an AE to join our team FT.

This is a perfect opportunity for someone looking to join an emerging and disruptive tech startup. The AE role requires someone who is entrepreneurial, ambitious, and has a natural instinct for the hustle. The ideal person will have an appreciation for tech startups, business, and sports.

The AE will be working with our Outfield team ([www.outfieldapp.com)](http://www.outfieldapp.com)). His or her responsibilities will be:

-   Stewarding prospective clients throughout the early ages of the customer journey experience
-   Working with clients and prospective clients to understand and help them overcome their business challenges
-   Working cross-functionally with the Outfield team to identity and solve customer challenges
-   Identifying needs and opportunities based on trends taking place in our space
-   Calling new leads to generate interest in our services and solutions
-   Participating in ongoing communications with clients to ensure continued success and retention
-   Demoing and presenting application tools to prospective customers
-   Creating and presenting business proposals
-   Much more

**Qualifications**

-   Must have quality communication and presentation skills (verbally and written)
-   Must be a great listener
-   Individual must be able to work with little supervision at times
-   Must be a creative thinker
-   Must be coachable
-   Must be comfortable speaking with personnel of various backgrounds (including company executives)
-   A great teammate
-   Bilingual is a bonus
-   Work authorization: United States (Required)
-   SAAS Sales: 3 years (Preferred)
-   Account management: 3 years (Preferred)
-   Bachelor's (Preferred)

This is a salary + commission based position. If you’re interested, please send over a copy of your resume to [austin@outfieldapp.com](mailto:austin@outfieldapp.com)

Medical, Dental, and Vision insurance available

Account Executive

## Why Concurrency?

Data processing can be CPU-intensive, and if it is performed on the main queue, it can result in unresponsiveness in the UI. If you like ruining the UX of your app, then keep inserting or updating tons of objects on the main thread (which also controls the UI) every time time you make a `GET` request. Otherwise, keep reading to learn how to knock concurrency out of the ballpark. ⚾

## Your Core Data Stack Sucks

If you’re here, it’s probably because after a sleepless night of debugging, you realized your app is lagging because of inserting/updating many objects into Core Data. If you are reading this out of vigilance, then I must applaud you for being more proactive than I was. Either way, let’s learn how to make your stack not suck.

From a top-down view, we have

**Persistent Store Coordinator** - save object graphs to persistent storage and to retrieve model information. In other words, it takes stuff added in the main context and writes it to disk, hence “persistent”

**Main Context** - This will be the main context you use in your app. You access this context on your main thread.

**Private Context** (Secret Weapon) - When inserting/updating a large amount of objects, you will want to operate in this context. When creating a managed object context with a concurrency type of NSPrivateQueueConcurrencyType, the managed object context is associated with a private queue and it **MUST** be accessed from that private queue via a `perform` block. Have fun debugging if you ignore this pro-tip.

## Removing Lag One Thread at a Time

Now that we’ve gone over the basics, it’s time for you to copy and paste some code…I mean, diligently read it over…

\[gist https://gist.github.com/michael-mckenna/95aa876997315bcdd85dc1337677985e /\]

So where does the magic happen? Right there in the initializations of the managed object contexts. We set the `mainObjectContext` to have a coordinator as it is responsible for writing changes from memory to disk upon saving. The `privateManagedObjectContext` operates on a background thread, as noted by its concurrency type.

## Query Correctly

So far we learned how to make your Core Data stack not suck, and you got some code you can copy and paste. Let me add one more item to that list.

Let’s say you want to insert or update a lot of users you got in a network response. You will want to check if the user exists locally and update it with the corresponding user in the response, else insert a new user. Let’s add a search method.

\[gist https://gist.github.com/michael-mckenna/6b09529e529c56aa851d180cc50e4afb /\]

It is important to note that we are specifying the context to perform the fetch request. If we were to fetch objects in the`mainObjectContext` then proceed to insert them into the `privateManagedObjectContext`, you’ll be greeted with a crash.

## Home Run Time

The hard part is finished. Now let’s combine everything we have so far!  
\[gist https://gist.github.com/michael-mckenna/2ace7ac25fbcb5c0d69f84c6b23b8a4a /\]

IMPORTANT! Ensures private context changes are performed on the proper thread. Without this perform block, as mentioned earlier, you’ll run into errors.

Loop through each user in the array of user’s in the JSON response

Query for user. If the user exists, update the local user with JSON, else insert a new user.

_THE ORDER IS IMPORTANT!_ Save the private context, which pushes changes to the main context without blocking the main queue (thus preventing UI Lag). Finally, the object is written to disk.

## Debugging Tip

To help with debugging concurrency issues, go to Product -> Scheme -> Edit Scheme then add the following arguments:

[![debugging](https://f.hubspotusercontent20.net/hubfs/9307172/debugging.png)](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/debugging.png)

## Summary

Set up a core data stack two have two managed object contexts, where the main object context has a persistent store coordinator and a private managed object context that has a parent context which is the main object context.

Set up a query method to query core data on the proper thread

Perform inserts and updates on the private context when inserting/updating lots of objects

Not too hard, huh? [](https://emojipedia.org/smirking-face/)

## Sources

[Apple Core Data Concurrency Docs](http://Adam/Tim/Bart/Jordan video call - order management UI kickoff)

Why Concurrency? Data processing can be CPU-intensive, and if it is performed on the main queue, it can result in unresponsiveness in the UI. If you like ruining the UX of your app, then keep insertin

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debugging.png

Core Data Concurrency - The Easy Way (Swift, iOS 9+)

You have likely been hearing about the General Data Protection Regulation (GDPR) recently and we know you probably have a few questions. Here are some details including how it affects your experience with Outfield.

## What Is GDPR?

The GDPR is a big change in data protection laws in Europe since the European Union (EU) Data Protection Directive introduced in 1995, also known as Directive 95/46/EC or the Directive. The main goal of the GDPR is to strengthen the security and protection of personal data in the EU and effectively replace the Directive and all local laws relating to it. It's key principles involve improving fairness, transparency, purpose for data collection, data minimization, data accuracy & deletion, security, and accountability. Further, it applies to all US based companies, including Outfield, that do business in the EU.

## Outfield's GDPR Commitment

We are big fans of GDPR here at Outfield because it gives our users valuable rights over their personal data. It also helps our team provide an even better level of trust with our users regarding how their data is processed and stored over the internet. Furthermore, we believe GDPR is the new global standard for data protection and we continuously work to maintain GDPR compliance. The Outfield team is committed to always operating in the best interests of our customers and that includes GDPR compliance.

## Your Rights Under GDPR

The GDPR grants our users a number of rights for how to handle your personal data. Here is an overview:

### Data Access

You have the right to confirm with Outfield whether we are processing your personal data.

### Right to Object

You can object at any time to the processing of your personal data.

### Data Rectification

You can send us a request to correct or complete your personal data if the data is inaccurate.

### Restriction of Processing

You can request that Outfield discontinues access to and modification of your personal data.

### Data Portability

You are able to export your data for your team members, accounts, and activity in CSV format so that you can transmit your personal data to another company.

### Right to Erasure

This is also known as “the right to be forgotten.” Outfield now allows you to delete your personal data in the settings section of the Outfield web app.

## Outfield Security

Another key principle of the GDPR is data security. Here at Outfield, we are committed to inspiring trust and protecting the privacy of our customer’s data. As such, we use industry leading security practices and manage application security so our customers can concentrate on their business. It is this commitment that motivates our decision making every day and our team holds this responsibility in the highest regard.

We are heavily invested in using top tier data centers, 2048 bit Industry Standard SSL, encrypted passwords, token based authentication, and more to provide our users with peace-of-mind regarding their data. For more details on Outfield security, visit our [security page](https://www.outfieldapp.com/security).

## Additional Information

We have updated our [User Agreement](https://www.outfieldapp.com/agreement) and [Privacy Policy](https://www.outfieldapp.com/privacy) to reflect these new user rights and we suggest you have a look for the complete details. We have also created a dedicated [GDPR page](https://www.outfieldapp.com/gdpr) to help explain how the GDPR impacts your Outfield experience. As always, drop us a line any time if you have questions or feedback: [support@outfieldapp.com](mailto:support@outfieldapp.com)

Outfield & EU Data Protection (GDPR)

Location: Houston, TX

[Outfield](http://www.outfieldapp.com/) is a startup that develops data driven revenue and efficiency solutions for organizations with an outside sales force. We are looking for a Sales Development Representative to join our team.

This is a perfect opportunity for someone looking to begin their career within the tech space. The SDR role requires someone who is entrepreneurial, ambitious, and has a natural instinct for the hustle. The ideal person will have an appreciation for tech startups, business, sports and is looking to pursue career advancement opportunities within our organization.

The SDR’s responsibilities will be:

-   Stewarding prospective clients throughout the early stages of the customer journey experience
-   Identifying and calling new leads to generate interest in our services and solutions
-   Working with clients and prospective clients to understand and help them overcome their business challenges
-   Working cross-functionally with the Outfield team to identify and solve customer challenges
-   Identifying industry needs and opportunities based on trends taking place in our space
-   Participating in ongoing communications with clients to ensure continued success and retention
-   Much more

Qualifications

-   2-5 years of experience in Sales Development, Lead Generation, Sales, and/or Marketing (SaaS experience a plus, but not required)
-   Must have quality communication and presentation skills (verbally and written)
-   Must be a great listener
-   Individual must be able to work with little supervision at times
-   Must be a creative thinker
-   Must be coachable
-   Must be comfortable speaking with personnel of various backgrounds (including company executives)
-   A great teammate
-   Four-year university/college degree (or equivalent experience) preferred

This is a salaried position. Salary is based on experience. If you’re interested, please send over a copy of your resume to [austin@outfieldapp.com](mailto:austin@outfieldapp.com)

Cheers!

Outfield is looking for a Sales Development Representative to join our team.

Sales Development Rep

College Station, TX. - Sept. 4, 2017 – Outfield is a tech startup with the goal of pioneering the field sales and marketing space worldwide with its enterprise app. The Outfield Corporation formed from a partnership between Two Cents Venture Group and Nutrabolt, parent company of Cellucor, which is one of the world’s most widely recognized brands in nutraceuticals and fitness supplements. As the first client, Cellucor was able to leverage Outfield’s software platform to improve operations in its field marketing and sales force, helping the fitness company grow 310% over 3 years to $193.4M in 2014 revenue.

By working closely with Nutrabolt and other select first customers, Outfield was able to create a world class solution designed to transform an addressable market that exceeds 10 million customers. Due to this initial success, in June of 2017 the Outfield Corporation purchased Nutrabolt’s entire Outfield equity stake and is now set to direct its attention toward growth.

With the combination of improvements made internally and the Nutrabolt buyout, the company has strategically positioned itself to entice new talent. As of today, Outfield is expanding its marketing arm to include Data Analysts, Growth Hackers and others in order to generate brand awareness and scale.

About Outfield

Outfield is a web and mobile based CRM application designed specifically for the field sales and field marketing spaces. While focusing mainly on product dev in its early years, Outfield has recently begun expanding to customers across various continents and industries including healthcare, law, insurance, agriculture, consumer electronics & goods, along with many others. The company’s mission, through data driven solutions, is to boost revenue and drive efficiencies for client companies with field sales & marketing operations. Outfield is led by CEO Austin Rolling and CTO Adam Steele.

Connect with Outfield  
Learn more [https://www.outfieldapp.com](https://www.outfieldapp.com)

Like on Facebook [https://www.facebook.com/outfieldapp](https://www.facebook.com/outfieldapp)

Follow on Twitter [https://twitter.com/outfieldapp](https://twitter.com/outfieldapp)

###

Press Release: Outfield’s Journey To The Big Leagues

We have been hard at work to provide features designed to make you more effective in the field. Every addition we make has our users top of mind to deliver the best user experience on the market. We have a deep lineup of features primed and ready to boost your field activity! Here are the highlights:

-   Improved Route Planning
-   Generate Reports
-   New Android App
-   Live Traffic Conditions

* * *

## Improved Route Planning![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/1YtZDwhCVtYauuXHVyoJyaibkPoqB0-gW7gQ1xNlr9m6LP-uEBUEpj6icAH0vEtWo8dz2UhjjOx9c2DnFTrbhZ8LWtf2dzfb8D8uTp8UOJ1IzFlGn8sQPOTJFL0cmzNqUAOWR9uRuJPoyhUbiDpU83_Wtf4DAeLmIT5GW4k=s0-d-e1-ft.jpeg)

Instead of mapping routes on your own, let us do it for you! Now, when you plan events in your calendar, those places automatically show up in routes ready for you to seize the day. With Outfield, [planning your calendar](http://outfieldapp.us8.list-manage1.com/track/click?u=55299fa36cbc6a48319e79ccd&id=aa524b3bcd&e=67808e646f) not only helps you organize your schedule, it also organizes your travel. The new live traffic view lets you know which areas could be backed-up so you can avoid them and save valuable time.

###  Generate Reports

Outfield’s goal is to help you with your job by automating some of those tasks you just don’t have time to do. That’s why we created the ability to Generate Reports. You can now set the team activity filters to whatever you need, and send a PDF report to your email. Inside the report, you’ll find everything from time and date stamps to the form answers users have filled out while at the visit. This feature is perfect for relaying information to various stakeholders outside of Outfield and [increasing visibility within your organization.](http://outfieldapp.us8.list-manage2.com/track/click?u=55299fa36cbc6a48319e79ccd&id=d4764f8d44&e=67808e646f)

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/QAwOovQOTjbzh0sK1ZALMsHXMY9gtByhvX9_vkw-Rj4K79qiwhkrcs7do2Y0_90C7Bta0SZPiBIg77gxtIHI03uTHUNn3QXl4HgVyZGdH1FqVPHMfMdrGGGwAd_vIpXFI_UJ531m9KM_XOsr14KsjyHOMfqe8pEn86yg7NQ=s0-d-e1-ft.png)

* * *

### New Android App

We heard your feedback and delivered a brand new Android app loaded with game changing features previously only available on iOS. Route Optimization is finally here for all of our field reps wanting to cut back on windshield time. Outfield takes historical data and traffic conditions to deliver the fastest route and reduce the time you spend on the road. In addition to routing capabilities, we also added an auto save feature that keeps your data safe, even if your phone dies!

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/kyX4sDkgZSKR1WKKIB4dwFDYwQEWBUU1UoI_VJFbGMiLcMiPM03__-fLC866BVoG3Hkn1Feh8FI7arcNkWNdR4hXvjlzW4q-rsjRqwA7XmoNPn672koLX-aFSyxAOq__ooNC4wMB_rgzkuYMy-0WdfdLuzY2y5lCcOoLvzU=s0-d-e1-ft.png)

* * *

### Live Traffic Conditions

The days of being stuck in traffic are behind us. With Outfield’s new Live Traffic Conditions, you can see what you’re getting into before you hit the road. If you’re already out making visits, easily adjust your route to avoid those dreaded bumper-to-bumper situations. [Stop wasting time behind the wheel](http://outfieldapp.us8.list-manage.com/track/click?u=55299fa36cbc6a48319e79ccd&id=add22ec5cc&e=67808e646f); spend more time with your customers and build more relationships.

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/8KHcN1cHLVSLvwxGyhc4O4ZQxvJfHCHTdLIecrLssBJo8mrzTD-73mk0wSzRTum_dOad1aaStapPeupPegxHpTb_P0b7WqsWGz2cdy1RXU87KJb5h7P_lnsS04BZg2eK5H9MioJ72LxnTVlRj8JDfTabB0gZHtDbFh8BVnc=s0-d-e1-ft.png)

* * *

### Upcoming Features

-   Route Saving
-   Deals on Mobile
-   Colorizing accounts by last activity, deal stage, etc.

* * *

## Introducing the Outfield Training Grounds!

Practice? PRACTICE?! That's right, we're talkin' about practice. To be the best, you've got to train like the best. That's why we created a Youtube series full of tutorials and answers to frequently asked questions. If you get stuck, pull up any one of our short, minute long videos for assistance!

## [Check out our Youtube Channel!](https://www.youtube.com/channel/UCWxZtzqgfmqzK9Y7l5aJKFw)

* * *

Outfield has been hard at work to provide new features aimed at improving your field activity. July's feature lineup is packed with game-changing additions!

thumbnail_1YtZDwhCVtYauuXHVyoJ

1YtZDwhCVtYauuXHVyoJ

July's Feature Lineup

New Feature Updates:

Dear Outfield User:  
Ahem!! We’ve been working hard for you and excited to inform you guys about some new capabilities that will help you be more effective in the field:

Route Planning and Optimization For Android

Don’t waste money & valuable time due to inefficient travel logistics. Instead, save on driving time by letting Outfield map your accounts and help you schedule your routes accordingly. Outfield predicts your commute based on a combination of historical data & real time events, allowing for better field execution. With Outfield it’s easy to efficiently arrange your daily route planning.

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/route-e1498843205240.png)

Route Planning and Optimization

Pipeline Management

Let’s face it, revenue is the most important metric for sales managers. So why struggle with managing your customers throughout the sales process. Instead structure your process visually and watch your sales team go to work. With Outfield’s Pipeline Management System, you can track your rep’s sales opportunities, up coach, and easily systemize your revenue objectives.

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/Screen-Shot-2017-06-30-at-9_26_54-AM-300x235.png)

Outside Sales Pipeline

Live Traffic Conditions

No need to travel blindly when you can get live traffic conditions. With Outfield mobile mapping you have the ability to visualize traffic conditions within your territory allowing you to make split decisions during your commute. Reach your destination as quickly as possible by avoiding slowdowns and traffic jams.

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/Screen-Shot-2017-06-30-at-9_22_00-AM-e1498842900879.png)

Live Traffic Conditions

June Newsletter: Feature Updates |Field Sales | Route Planning | Territory Management

thumbnail_route-e1498843205240

route-e1498843205240

**New Feature Updates:**

**Dear Outfield User:  
Ahem!! We’ve been working hard for you and excited to inform you guys about some new capabilities that will help you be more effective in the field:**

**Route Automation/Optimization** Now you have the ability to plan your routes according to your travel needs. With route optimization, Outfield provides you the tool to make your travels more time and resource efficient by rearranging your planned route based on the combination of historical data and real time events. It’s ability to predict how long a commute will be is designed to reduce your windshield time, allowing for better field execution. _\*Available on iOS_

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/4e66a295-afaf-4b53-ba07-3884d4e65f5d.png)

**Mobile Calendar** With Outfield now you can be more organized throughout the month by planning your visits ahead of time. Receive push notifications reminding you of upcoming appointments so that you’re better prepared to impress. The planning calendar is intuitive and very simple to use. _\*Available on iOS and Android_

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/c7013c5d-9ef7-4ba6-acdf-a8dd4cc233d6.png)

**Advanced Custom Fields** The introduction of advanced custom fields will help you organize your accounts in more powerful ways. Whether you want to link your accounts to certain supervisors, tiers, or sales pipeline stages, now you have the ability to provide additional attributes or labels to your accounts and then isolate them to view or analyze.

![](https://f.hubspotusercontent20.net/hubfs/9307172/Imported_Blog_Media/728b39e3-4267-4d6a-8d09-58b18d5af188.png)

Upcoming Features:  
New and Improved Android App  
Route Automation/Optimization (Android version)  
Sales Pipeline Management  
A.I. Assistant  
More Gamified Experience  
Additional Form Field Options (i.e. e-signature capture)  
+Many More!

As, always if you have any requests for feature capabilities or questions about the application feel free to reach out to us.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

Cheers,

Austin Rolling  
Home Run Hitter @ Outfield!  
austin@outfieldapp.com  
Outfield!

Field Sales | Field Marketing | Territory Management

Outlined here are October's feature updates to Outfield app for Field Sales Reps, Field Marketers, Territory Managers, and Field Sales Directors

CRM Playbook