### **![DALL·E 2023-01-17 11.00.39 - Show a comic book sales person wearing a cape and holding a big #1 trophy ](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/DALL%C2%B7E%202023-01-17%2011.00.39%20-%20Show%20a%20comic%20book%20sales%20person%20wearing%20a%20cape%20and%20holding%20a%20big%20%231%20trophy%20.png)**

### **What Is A Brand Ambassador?**

A brand ambassador is a person who represents a company or brand in a positive light, often through personal interactions and demonstrations. They are responsible for increasing brand awareness and promoting products or services to potential customers. They may work at events, in-store promotions, or on college campuses, and interact with consumers to educate them about the brand, answer questions, and drive sales. They may be employees of the company or independent contractors who are responsible for collecting customer feedback and relaying it to the company.

As a former brand ambassador, working in the field marketing industry for top companies like Beats By Dre (Apple), Whirlpool, and others, I have gained a great deal of experience in the field. My experience ultimately led to the creation of Outfield, an app that was originally designed to address the specific needs of brand ambassadors who are responsible for driving brand awareness and sales at various retail outlets.

Now that Outfield has evolved into one of the world’s leading CRMs for field marketing and sales, it is in a much better position to address some of the unique opportunities that were once out of reach for brand ambassadors. In this article, I will briefly discuss how Gaming CRMs can assist brand ambassadors in their role, while also expanding the value they offer to their clients.

### **Leveraging Productivity Metrics To Drive Trust**

One of the key challenges for brand ambassadors is the need to clearly share their performance metrics with clients and well as their upper management. Gaming CRMs offer advanced dashboard views, analytics, user attributes, and other tools that make it easy to track and share performance metrics. This allows brand ambassadors and field marketing agencies to prove their value to clients, who are always looking for new ways to justify their investment in partner vendors.

### **Accountability and Performance KPIs**

Another challenge for brand ambassadors is holding themselves accountable to the KPIs set by their clients. Gaming CRMs offer a clear understanding of individual goals and how they link to the high-level goals of the client. This ensures that brand ambassadors are meeting their goals and delivering the results expected by their clients.

![League-Play-02-1024x131](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/League-Play-02-1024x131.jpg)

### **Clearly Defining Areas For Improvement**

Gaming CRMs also allow for better communication and collaboration between teams, improving overall program execution. They offer advanced analytics and reporting capabilities that can help brand ambassadors identify areas for improvement and make data-driven decisions. This helps to ensure that their efforts are focused on the areas that will have the most impact for their clients.

Overall, Gaming CRMs offer a powerful solution for brand ambassadors looking to improve their performance and expand the value they offer to clients. With advanced features such as performance tracking, accountability, and communication tools, brand ambassadors can better meet the needs of their clients and achieve their goals. By leveraging the latest gaming technology, brand ambassadors can gain a competitive edge and stay ahead in the ever-evolving field marketing industry. Whether you're a seasoned brand ambassador or just starting out, Gaming CRMs can help you reach new heights in your career and achieve success for your clients.

* * *

[Outfield](http://www.outfieldapp.com) is a performance based CRM company that specializes in leveraging game theory and behavioral psychology to drive CRM adoption, motivation, and overall productivity among sales organizations. With customers in over 50 countries, Outfield’s gaming CRM helps teams work simpler, smarter, and more effectively. Becoming the world’s most highly adopted CRM is their mission, and their vision is to accomplish this by creating a platform that is aligned with the values of the up and coming generation of sales people.

Learn how Gaming CRMs can help brand ambassadors improve their performance, meet client's expectations and expand the value they offer. Discover the features that make Gaming CRMs the key to success for brand ambassadors.

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Gaming CRMs: The Key to Success for Brand Ambassadors

CRM gamification is the application of gaming mechanics, elements, and designs to CRM systems. Among other uses, it is a process that leverages game theory and behavioral psychology as the driver for increased CRM adoption and motivation for sales professionals to improve productivity. Moreover, CRM gamification can be used to encourage customer loyalty, increase customer satisfaction, and improve employee morale. CRMs with gaming tech exist in many different forms, but usually offers similar value propositions.

### **Rewards and Incentives**

One way that CRM gamification can be implemented is through the use of rewards and incentives. For example, employees who consistently achieve sales and other work related KPIs might be rewarded with points or badges that they can redeem for prizes or recognition. This type of gamification can help to create a sense of competition and encourage employees to work harder to achieve their goals.

![DALL·E 2022-12-30 13.47.36 - Show a comic book sales person wearing a business suit and cape, while holding a big #1 trophy ](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/DALL%C2%B7E%202022-12-30%2013.47.36%20-%20Show%20a%20comic%20book%20sales%20person%20wearing%20a%20business%20suit%20and%20cape%2c%20while%20holding%20a%20big%20%231%20trophy%20.png)

### **Leaderboards and Versus Matchups**

CRM gamification can also be applied through the use of [leaderboards](https://gamify.outfieldapp.com/gamification/business/sales/software/sales-leaderboard-software) and digital matchups among sales reps. As can be seen in the examples below, employees can compete against one another to see who can achieve the highest scores or who can close the most deals in a given period of time. This use of gaming mechanics can generate friendly competition among team members and motivate them towards peak performance. They also present opportunities to recognize sales reps for their output.

![tour-19-309bc7b4f670f6d49224ac8f341302550ad83d3f5bb22828ae5b0b0c47521064(1)](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/tour-19-309bc7b4f670f6d49224ac8f341302550ad83d3f5bb22828ae5b0b0c47521064(1).jpg)

In addition to motivating employees, CRMs with gaming tech can also be used to inspire better customer engagement. For example, companies might offer incentives and rewards to sales people based on the number of touchpoints they have with customers, how they’re interacting with customers (in-person vs. over phone), along with volume of renewals they are able to acquire. With the proper optimization of this gamified use case, companies can expect an increase in appointments set, sales, and revenue.

[![Closers banner - sales gamification app](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/League-Play-02-1024x131.jpg)](https://closersapp.com/)

### **What is a Gaming CRM?**

As mentioned in a previous [blog post](https://explore.outfieldapp.com/what-is-a-gaming-crm),

_“A Gaming CRM is a type of sales enablement platform that leverages game theory and behavioral psychology to improve a user’s experience with traditional CRM capabilities. Not to be mistaken for a traditional CRM, these systems lead with game mechanics as the driver for user adoption, motivation, and productivity when using the CRM.”_

### **The Rise of Gaming CRMs**

With the emergence of Gaming CRMs, we will eventually start to see a [shift in values within the sales and business environment](https://explore.outfieldapp.com/how-the-gaming-crm-space-will-change-customer-relationship-management-forever-1). Through the digitization of gaming elements in sales, along with the growth of younger generations within the workforce, we are beginning to see how the future of game theory will incentivize sales reps to become more invested in their company’s sales performance. Additionally, sales reps will begin to care more about the proper utilization of CRM and the documentation of the their sales execution. Part of the reason has to do with the introduction of mechanics that are commonly used across all gaming platforms - player stats and [the social attributes tied to their player profile](https://explore.outfieldapp.com/how-the-gaming-crm-space-will-change-customer-relationship-management-social-identity). In short, a salesperson’s reputation will be on public display. Therefore, they have more of an incentive present a positive representation of themselves.

![Gaming CRM - Player Card - Closers](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/Picture2-3-1.png)

This heightened personal investment in their CRM progress, through the rise of digital sales gamification, is great for sales leaders. Especially those who might be struggling with user adoption, but are hoping to get the most from their CRM – utility, data output, analytics, sales improvement, etc.

Overall, CRM gamification can be an effective way to improve CRM adoption, employee productivity, and customer satisfaction. By using game design elements and mechanics, companies can create [a more engaged and motivating environment for both employees and customers.](https://gamify.outfieldapp.com/gamification/business/sales/software/gamification-apps-for-sales-employee-engagement)

* * *

[Outfield](http://www.outfieldapp.com) is a performance based CRM company that specializes in leveraging game theory and behavioral psychology to drive CRM adoption, motivation, and overall productivity among sales organizations. With customers in over 50 countries, Outfield’s gaming CRM helps teams work simpler, smarter, and more effectively. Becoming the world’s most highly adopted CRM is their mission, and their vision is to accomplish this by creating a platform that is aligned with the values of the up and coming generation of sales people.

Here we discuss CRM gamification, the emergence of Gaming CRMs, and their impact on the sales role.

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What is CRM Gamification?

Webster defines gamification as the process of adding games or gamelike elements to something (such as a task) so as to encourage participation. While the word “gamification” is a 21st-century addition to the English lexicon, it’s concept is not new. Gamification can be applied to virtually all aspects of our existence. This includes situations that's we might not view as a game. An example is the popular game theory scenario of Prisoner’s Dilemma where two inmates are interrogated by law officers and given the choice of confession, reducing their individual prison sentence (at the expense of the other accomplice) or remaining silent (which potentially benefits both).

The theories behind gamification surpass various forms of study (e.g. economics, psychology, mathematics, history, etc.) However, for many of us, the first things that usually come to mind are board games and video games such as Chess and Pac-Man. Although, I do consider myself an enthusiast of gaming in these forms, I’m quite interested in how game mechanics can be leveraged to drive business strategies. More specifically, over the last few years I’ve focused my attention towards the application of gaming principles to sales execution. This is otherwise known as [Sales Gamification](https://explore.outfieldapp.com/what-is-sales-gamification).

Sales Gamification is the process of applying game mechanics to normal everyday sales tasks. The intention behind Sales Gamification is to alter sales reps’ behavior in a way that maximizes their productivity. For example, offering a steak dinner as a reward to the sales rep with the most referrals for the month.

Recently, myself and a few colleagues published a 50-Page White Paper On Sales Gamification. In preparation, we interviewed 100 sales directors across the United States on how they leveraged Sales Gamification into their sales execution strategy. Based on what we learned, we were able to present tips to sales managers who might be considering adding gamification to their sales ops.

The objective of the research was to know if the interviewees used game mechanics, how they used them, and what the results were. We learned many things throughout this process. However, there were three significant data points that you should be aware of if you’re unsure about incorporating gamification into your sales operations.

![DALL·E 2022-12-30 16.49.20 - Show a comic book sales person wearing a cape and holding a big #1 trophy ](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/DALL%C2%B7E%202022-12-30%2016.49.20%20-%20Show%20a%20comic%20book%20sales%20person%20wearing%20a%20cape%20and%20holding%20a%20big%20%231%20trophy%20.png)

#### 1\. **Sales Performance When Sales Gamification Was Applied**

According to our research, 90% of sales directors we surveyed said gamification had positive impacts on sales numbers and revenue. On the list of personality traits linked to highly productive sales professionals, you’ll find a need for accomplishment, a desire for recognition, along with an inherent competitive drive.

According to Steve Elliot, a Franchise Owner at Restoration 1 (Entrepreneur’s Franchise 500 company):

_“I feel that encouraging staff to accept new technologies within any firm is difficult. Companies invest a substantial amount of effort and money in a Customer Relationship Management (CRM) system because it can be customized to match their individual needs. Thus, CRM is an essential sales tool for tracking new and current clients. Since a result, it is imperative that data is recorded properly and promptly into the CRM system, as this information will be utilized to make vital business choices inside the organization. By harnessing gamification concepts and applying them to human behavior, CRM Gamified has updated a traditional technique. The design of gamification eliminates current barriers that inhibit or delay employee adoption of new technologies. In other words, it encourages human conduct that will increase the amount and quality of consumer data.”_

[![Sales Gamification - Closers Banner](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/League-Play-02-1024x131.jpg)](http://www.closersapp.com)

#### **2\. The Impact Sales Gamification Has On Company Culture**

Gamification has a profound effect on team culture. Of those that responded to implementing a form of gamification into their sales execution strategy, 95% of sales managers said it had positively impacted the team culture and camaraderie within the organization.

In a U.S. economy that loses more than $500 billion every year due to workplace stress (American Psychological Association), company culture is more important than ever. Positive team culture is something that only you can define for your team, but it is something that can go beyond “having fun at work.”

Positive team culture is often represented by characteristics such as comradery, a growing communication between team members, lack of burnout, and the ability to continuously perform at a high level, regardless of the challenges ahead. Your team culture sets the tone for how your team works together, as well as how they manage hardships and accomplishments on their own.

#### **3\. The Group That Was Most Responsive To Game Mechanics**

Past experiences, age and motivational forces all contribute to the success of your applied gaming mechanics. In fact, our data showed that gamification was most successful with reps ranging from 21-35 years old. According to an [article](https://www.inc.com/peter-economy/the-millennial-workplace-of-future-is-almost-here-these-3-things-are-about-to-change-big-time.html) by Inc.com, Millennials will began to dominate the workforce by 2025.

We think this point is critically important to the future on how we will adopt and think about applications. Closer’s Coffee wrote a whole separate article titled [‘Gamifying the Next Generation of Sales Reps’](https://closers.outfieldapp.com/insights/gamifying-next-generation/).

#### **Conclusion** 

In 2014, a [Reuters study](https://www.reuters.com/article/us-usa-millenials-study/millennials-highly-competitive-yearn-to-be-noticed-study-idUSKBN0EA1A420140530) gathered that about 50% of Millennials placed a high level of value to being noticed. Moreover, a third would hold competition as a catalyst for better results, improving work ethic, and increasing team collaboration.

If you haven’t considered applying sales gamification to your sales execution strategy, the time for you to do so is now. Shifts in technology, changes in workforce values, and the increased pressure to improve sales performance is demanding a new perspective in how to drive business sales forward. There are many ways to tie sales gamification to your execution strategy. Consider the emergence of the [Gaming CRM](https://explore.outfieldapp.com/what-is-a-gaming-crm).

As sales leaders, we have to be constantly thinking about how well we’re adapting to a new world of competition, which now includes the gaming economy.

If you would like to read our white paper A Complete Guide to Gamifying Sales Strategies click [here.](https://tryout.outfieldapp.com/the-ultimate-guide-to-gamify-your-sales-team)

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[Outfield](http://www.outfieldapp.com) is a performance based CRM company that specializes in leveraging game theory and behavioral psychology to drive CRM adoption, motivation, and overall productivity among sales organizations. With customers in over 50 countries, Outfield’s gaming CRM helps teams work simpler, smarter, and more effectively. Becoming the world’s most highly adopted CRM is their mission, and their vision is to accomplish this by creating a platform that is aligned with the values of the up and coming generation of sales people.

 Backed by research, here are 3 things everyone should know about Sales Gamification. We've interviewed 100 sales managers across the nation. 

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Sales Gamification: 3 Things We Learned From Interviewing 100 Sales Directors

We've been back at it with another enhancement to [performance leagues](/performance-leagues-head-to-head-matchups-more-jul-8-feature-update) based on your feedback as well as some streamlining on the accounts screens on the Outfield mobile apps. First up, we learned that there are times when your reps compete against each other on unequal grounds, such as a part-timer competing against a full-timer or an experienced employee with a very large quota competing against a newbie with an initially small quota. To handle these types of scenarios, we have implemented a new mechanic that is inspired by the game of golf.

### Handicapping

For over a hundred years, golf has made use of [handicapping](https://en.wikipedia.org/wiki/Handicap_(golf)) to allow players of widely varying skill levels to compete against one another on a more even playing field. For example, a golfer with a handicap of 6 means that the average of this golfer's previous  rounds was 6 over par. So if this golfer shot 4 over par, that is comparable to a golfer with 0 handicap shooting 2 under par. Side note: this criteria changed from the average of the previous 5 rounds to the previous 3 rounds starting in 2020. Anyway, we were inspired by golf handicaps to allow admins on Outfield to even the playing field among your reps if you'd like. Since there is no concept of "par" in CRM, the simplest way to implement a handicap system in Outfield is with point multipliers. Here's how it works...

You can edit your team member handicaps as an admin in the Outfield web app from the [Performance+ Settings](https://run.outfieldapp.com/web/performance_roles) page using the More button in the bottom left of any performance role. This will take you the Team Member Handicaps page for that performance role where you can set a point multiplier for each team member (the default is 1.0). For example, if a team member works half-time, you might consider setting a multiplier of 2, which will double their points and make it a fair fight when they compete against full-timers.

![sales_league_performance_multipliers2](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/sales_league_performance_multipliers2.png)

Handicap multipliers can also be useful when you have widely varying quotas, new employees vs experienced employees, or any other situation where you need to make the competition more fair.

### Larger Account Maps

Outfield has always had a full-screen option on our maps on the web app. But for a while now we have been discussing how to better incorporate larger maps on our mobile apps. In the latest release on both iOS and Android we have launched a solution. 

![account_map_for_sales](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/account_map_for_sales.png)         ![account_list_for_sales](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/account_list_for_sales.png)

By splitting the list and map into separate screens, we have been able to better optimize each for its intended purpose. Additionally, account search now works more seamlessly on each screen, the screen loads faster when you tap into the section from the side menu, no need to scroll the list all the way to the top anymore when you want to see the map, and of course the map is now much larger.  

### **Other Notable Highlights**

-   You can now optionally add a position number to your team member's goals so you can ensure they show in a particular order, e.g. most important one first.
-   When you populate your driving route from your calendar, you can now pick any day as opposed to only today.
-   The account maps on the Outfield mobile apps now have a satellite view option
-   We are constantly working to improve speed and reliability. Last month we were able to improve recurring calendar events to more efficiently handle when you create them by the many thousands.

We launched handicapping to performance leagues so you can level the playing field when needed. Also larger account maps, satellite view, goal order & more

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Performance League Handicap System & Larger Account Maps - Dec 6 Feature Update

I’ve worked in field marketing for many years. My time working in the space, at various positions, for top companies like Beats By Dre (Apple), Whirlpool, and others have provided me a great amount of experience. In fact, that experience ultimately translated itself into the formation of Outfield. This app was originally designed to address the specific needs of [field marketing](https://www.outfieldapp.com/field_marketing_software) agents who were responsible for driving brand affinity and sell-through at various retail outlets. While we designed really good tools to improve the operations of field marketing, there were some opportunities left on the table that we decided to pursue.

Now that we’ve evolved into one of the world’s leading [Gaming CRMs](https://explore.outfieldapp.com/what-is-a-gaming-crm), we are in a much better situation to address some of the unique opportunities that were once out of reach. This blog is meant to briefly cover some of those areas where field marketing apps have fallen short and how Gaming CRMs are innovating to address those gaps.

More specifically, we’ll dive into how Gaming CRMs can service the internal needs of field marketing agencies, while also expanding the agency’s value offering to their clients. Both are important to the sustainability of the agency.

For those who are familiar with the space, it comes at no surprise to say that an agency’s client drives the parameters for the partnership. After all, they are hiring the agency to be a solution to some business need. That being said, it is up to the agency to fulfill those needs. If they come up short, they risk losing the account to a competing agency. This means that agencies should always be on the lookout for incremental ways that they can extend value to their clients, and avoid being viewed as commodities. Here, I‘ll list several ways that Gaming CRMs can assist in that process.

For The Client

**1\. Having The Ability To Share Clearly The Performance Of Your Program**

One great aspect to CRMs built primarily on gaming technology has to do with their inherit focus on performance. The many dashboard views, analytics, user attributes, etc. offered through these services are put to the forefront for all to view. The ability to clearly define and track company metrics along with individual performances is critically important. The investment companies are making to have this kind of knowledge base is significant. There’s no wonder why companies are willing to allocate large amounts of resources to business intelligence software like Power B.I. and Tableau.

Of course agencies should want to track the performance of their field marketing programs. What’s even more valuable is having the ease to share and discuss performance metrics with their clients on a regular basis. In this way, agencies are proving their value to clients who are often searching for new and legitimate reasons to continue writing checks.

**2\. Hold Reps Accountable To The KPIs Put In Place By You And Your Client**

**![Example of Gaming CRM features](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/goal-tracking-software2-e821e6aa63bd736b20f94ea5280dbe9a7ada9a90b1292f4346d43f28ba585366.jpg)**

Vendors are typically responsible for certain metrics put in place collectively by company staff and their clients. When administered properly, those metrics are meant to disseminate down to the program executioners. Field marketers, for example, are responsible for a certain number of visits within their territory over a given period of time. Moreover, within those visits, they usually have KPIs they are required to meet. Examples include number of demo days, table display events, endcap compliance audit visits, etc.

In my experience a challenge that can often be found in these processes, however, lie in the improper dissemination of the individual rep’s goals. In a perfect world, field reps’ goals are to be clearly defined and linked in some way to the high level goals that management and the client have put in place. This isn’t always the case. In many instances, the metrics that the field marketing reps are accountable for get lost in translation, are unclear, or overlooked altogether.

Because the nature of Gaming CRMs is to quantify the attributes of the field reps as individuals, keeping them in sync with their weekly or monthly goals should be a much easier process. For instance with Outfield, reps' goals are built into their main view, which means they will be top of mind consistently.

![IMG_7297 2](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/IMG_7297%202.jpeg)

3\. H**aving The Ability To Report Back Star Reps Of The Program**  
  
![features-image-12g-alt2-e9e6e5936fc4320686cef625121340b4916c7c02a44727dfd27198719eb4593f](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/features-image-12g-alt2-e9e6e5936fc4320686cef625121340b4916c7c02a44727dfd27198719eb4593f.jpg)Gaming CRMs prioritize the quantification of the sales person. Performance based stats are paramount, as well as a distinguishing feature of this of the type of CRM. Salesperson attributes such as how hard they work, how organized they are, leadership qualities and more are accounted for and presented in a fashion that individualizes. Tools that come along with Gaming CRMs provide a platform for sales professionals to highlight their abilities, showcase their achievements, and by extension, [serve as a way for reps to personally brand themselves for public consumption](https://explore.outfieldapp.com/how-the-gaming-crm-space-will-change-customer-relationship-management-social-identity). Ultimately, the outcome is understanding the value that sales reps are bringing to their organizations.

In my experience working with some of the biggest national field marketing agencies, acknowledgement of the star performers within their programs was often overlooked. Sure the vendor would sometimes provide to the client awesome photos of a table day that one of their reps executed, but often times this was to highlight the event. The person responsible for the event’s success usually took a back seat. I don’t believe this was necessarily the case due to some intent at anonymity on the part of the agency. My guess is that the data wasn’t isolated and presented in a fashion that was easily digestible.

With a Gaming CRM like Outfield, a rep’s performance and personal statistics are highlighted and put to the forefront, much similar to professional athletes. Very easily administrators will know who the star performers are, relative to the rest of the population. This platform makes it very easy to showcase star performers to the client. This ability serves two purposes. For starters, it’s speaks to the vendor’s hiring, coaching, and operational contribution. And secondly, the sales reps who are responsible for their positive contributions receive the proper recognition. Ultimately, this better positions the rep for future opportunities.

For the Agency

**4\. More Personal Investment From Reps**

Research shows that Millennials and Gen-Z’ers are much more responsive to game mechanics being installed in day-to-day activities and sales execution strategies. This should come at no surprise, but what is surprising is the amount of companies who are not taking advantage of this mechanism of influence. Perhaps, organizations are intrenched in the old way of doing things and don't quite understand how to properly leverage game theory. But here’s the reality, creative destruction is real. Companies who are not forward thinking may quickly be left behind by its peers who are more futuristic. After all, who will be the dominant generation in the workforce in the next few years? Millennials. Work as we know it, will be different in the hands of the up and coming generations.

Gaming CRMs are unique in the sense that they provide a platform for reps to showcase and personally brand themselves. Therefore, they directly provide an incentive for reps to care about the goals that have been put forth for them. Having a stake in any business whether financial or reputational puts reps in a position that rewards investment for their hard work. This will extend itself to heightened performance and better utilization of systems that are tracking their activities – CRMs for example. Field Marketing agencies who are not leveraging the power of gamification are truly missing out on hidden opportunities.

### 5.     Boosted Productivity Among Sales Reps

We have proof! In our white paper [The Ultimate Guide to Gamifying Your Sales Team](https://tryout.outfieldapp.com/the-ultimate-guide-to-gamify-your-sales-team) we interviewed a hundred sales managers around the nation, at varying sizes. We wanted to learn if companies were incorporating game mechanics into their sales execution strategy, how they were using them, and what the results were.

What came from our research was encouraging. Nearly 90% of the sales managers stated that when sales operations were gamified, revenue went up. Moreover, 95% stated that company culture was improved.

As mentioned above, the group of sales managers went on to state another interesting fact. There was a group that was more responsive to game mechanics relative to the mean. Millennials. This is a critical piece of knowledge, primarily because this generational group is getting ready to dominate the workforce population.

So the question agency managers have to ask themselves; what percentage of their field marketing teams are made up of Millennials? While our research confirms that there was an uptick in performance across various generational groups, sales orgs with a significant amount of Millennials should have extra motivation to adopt a Gamified CRM.

**6\. Having The Ability To Quantify Value Of Star Performers For Alternative Programs**

**![Picture2-3-1](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/Picture2-3-1.png)**

Field marketing agencies who are looking to begin new programs are constantly on the lookout for the right talent to bring in. The hiring process can be simplified based on the native value offering of Gaming CRMs. Just like in professional sports where teams can make roster decisions based on player talent (evaluated via that player’s stats history), hiring managers will be able to cherry pick based on the statistics associated with employees from prior marketing programs, as well as those near their end.

Being able to properly quantify the value of an employee improves your ability to recruit and justify your spend on hires. More importantly, however, is the avoidance of wasting time and resources on rehiring low performing reps that will cause damage to your programs and company brand in the long run. In short, field marketing agencies can benefit from Gaming CRMs due to its ability to indicate value. Ultimately, with this data, programs can be expected to execute better over time.

The goal of field marketing agencies is to make their clients happy. Up and coming gamified CRMs will provide the tools and information to better prepare them for their clients’ demands. Additionally, with the ability to clearly define and share this data with their clients, field marketing vendors will set themselves apart from their competitors – the ones who are using traditional or antiquated tech.

Adopt a Gaming CRM and ride the wave that Millennials will be excited to bring to your sales organization.

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[Outfield](http://www.outfieldapp.com) is a performance based CRM company that specializes in leveraging game theory and behavioral psychology to drive CRM adoption, motivation, and overall productivity among sales organizations. With customers in over 50 countries, Outfield’s Gaming CRM helps teams work simpler, smarter, and more effectively. Becoming the world’s most highly adopted CRM is their mission, and their vision is to accomplish this by creating a platform that is aligned with the values of the up and coming generation of sales people.

Here are 6 promising reasons why field marketing agencies, and similar companies responsible for driving brand affinity for clients, should use a gaming CRM for their field operations.

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6 Reasons Why Gaming CRMs Are The Best Option For Field Marketing Agencies

We are continuously working to find ways to streamline CRM workflows. One enhancement that we've come up with is allowing you to embed creating tasks, deals, and calendar events right into your custom forms to not only save your reps time on extra clicks and taps, but also provide more flexibility when designing your touchpoint workflows. This enhancement is achieved with our innovative new form field types.

### New Form Field Types

When you create or edit your [forms](https://run.outfieldapp.com/web/forms) in the Outfield web app as an admin role, you will now see 3 new options when creating new form fields: 1) Add Task, 2) Add Calendar Event, and 3) Add Deal. This allows you to build these actions right into your rep's touchpoint workflow at any point you need. For example, if a rep checks in at an account and answers one of your form questions that the customer agreed to a followup meeting, you could automatically trigger an Add Calendar Event form question to show so they can schedule it on the calendar on the spot. Similarly, you can also create these types of workflows for adding tasks and deals on the spot as your reps service your accounts.

![form_showing_new_form_field_types](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/form_showing_new_form_field_types.png)

Using these new form field types, your reps now don't need to remember to go to a different page after completing a touchpoint to create that follow on task, calendar event, or deal. Furthermore, because these actions are form fields, you can take advantage of all the existing form features such as requiring that the field is completed or making a conditional field that only shows if a certain criteria is met as your reps fill out the form. 

### Colorizing Custom Default Account Fields

Soon after launching [custom default account fields](/customizable-default-account-fields-performance-league-enhancements-sep-23-feature-update) about a month ago, we enhanced that feature to allow your reps to colorize their account map by these fields on the Outfield mobile apps. To recap, unlike custom fields where both the name and value are created on the fly, account default fields can be set beforehand so every time a team member creates or updates an account, that exact field will show. For example, if you create a default field with a name of "Account Size" then every time a team member creates or updates an account they will see a field for "Account Size". To enhance the usefulness of this new feature, we have added it to colorization filtering. So continuing with our example, this allows your reps to easily colorize their accounts for example by "Account Size" to help them prioritize their time. 

![colorize_by_default_field](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/colorize_by_default_field.png)

### **Other Notable Highlights**

Finally, we have included a number of other improvements based on your feedback and ideas. Here's a summary:

-   When you are linking contacts to places on the Outfield mobile apps, you can now create new contacts on the spot and save time.
-   When you create a task for an account, it is now much easier to navigate to the account right from the task on the Outfield mobile apps.
-   We added search functionality when adding product line items to orders on the Outfield iOS app to match the Outfield Android app.
-   We optimized mobile activity sync so it is now a good bit faster.

Embed creating tasks, deals & calendar events into your CRM forms to save your reps time & provide more design flexibility for your touchpoint workflows

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New Form Field Types & More - Nov 7 Feature Update

Since the big [performance leagues update](/performance-leagues-head-to-head-matchups-more-jul-8-feature-update) a couple months ago, we received a lot of excellent feedback and as a result we've been constantly building upon that release. However, we haven't forgotten about our other core CRM features where we have also been knocking out various enhancements. So let's start with one of the most requested improvements which we call default fields.

### Customizable Default Fields For Accounts

For a long time Outfield has supported custom fields for accounts. Whenever a team member creates or updates an account, they can add or modify a custom field on the spot. For example, they could add a field with a name of "Territory" and a value of "West" when they create an account. This is a useful feature, however, what can happen in some cases is that your custom fields can become a bit scattered since maybe one rep uses the name Territory when creating a custom field and then another may accidentally use the word Region when creating their custom field. This can lead to unwanted data segmentation. The solution for these types of scenarios is, you guessed it, default fields.

Unlike custom fields where both the name and value are created on the fly, account default fields can be set beforehand so every time a team member creates or updates an account, that exact field will show. For example, if you create a default field with a name of "Territory" then every time a team member creates or updates an account they will see a field for "Territory". Additionally, you can make the field either a free-form text field or a choice list with predefined answers for your reps to choose from. So continuing on our Territory example, if you make that a choice list you can set the selection options to always be one of East, West, or Central for example. 

Account default fields can be set up by a team admin in the Team Preferences section of the Outfield web app under the [Custom Fields tab](https://run.outfieldapp.com/web/team_settings?tab=default_fields). Once set up, they can also be used in account advanced search to more easily uncover geospatial insights and run bulk actions on your accounts such as assigning team members to accounts by territory.

### Performance League Commissioner Role

Let's jump over to performance leagues for a moment and introduce you to a new role: League Commissioner. This is the leader, the big dog, "el jefe" of your performance league. The league commissioner manages the performance leagues within their performance role such as league members, matchup schedules, league guide text, & overall communications pertaining to the league. Any of your team members, including reps, can be assigned the league commish role by a team admin. This is also a great opportunity to give someone a leadership opportunity and help ensure that you maintain a lively and engaging environment of friendly competition. 

![performance league commissioner role](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/performance%20league%20commissioner%20role.png)

### Goal Progress Stats

We've also added new functionality to our goals system so you can now easily see the progress of individual goals and combined team goals in a way that also pinpoints for you exactly when the goal was achieved. This new chart view, which is shown below, can be accessed by first clicking on a goal from your [goals list](https://run.outfieldapp.com/web/goals) and then from this goal detail page just click on a cell in the table at the bottom of the page. For example in the image below, we clicked on the cell under April 2022 in the row for Zach Bell's monthly revenue goal. Not only does this chart provide more context around pace and headway toward achieving goals, but it also allows you to see who hit a goal first for individual goals and who contributed most toward combined team goals.

![sales goal progress analytics](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/sales%20goal%20progress%20analytics.png)

### **Other Notable Highlights**

Finally, we have included a number of other improvements based on your feedback and ideas. Here's a summary:

-   The leaderboard can now be filtered to include more than one league at a time, allowing for more flexibility to see who's leading the enterprise-wide charge.
-   The back of the player card stat table is now broken down by week to match the weekly matchup cadence.
-   Data exports now have select/deselect all options to more quickly select your desired options.
-   The maps on the Outfield web app for team activity, accounts, and deals have been rearchitected to load all map pins right away, as opposed to requiring background caching first before all the pins could be displayed.

We knocked out one of the most requested improvements: customizable default account fields. But that's not all. Read on to find out what else we launched.

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Performance+ Enhancements & Customizable Default Account Fields - Sep 23 Feature Update

Sales gamification is the process of applying game mechanics to normal everyday sales tasks. The intention behind sales gamification is to alter sales reps’ behavior in a way that maximizes their productivity. For example, offering a steak dinner as a reward to the sales rep with the most referrals for the month.

**Why Would Anyone Want To Tie Sales Gamification To Their Sales Operations?**

To be exact, sales gamification is not new. It’s been around for years in the form of daily sales competitions, [leaderboards](https://gamify.outfieldapp.com/gamification/business/sales/software/sales-leaderboard-software), and rewards to high producers.

**Reason 1:**

After interviewing 100 sales managers, Outfield uncovered that 89% of sales managers found that introducing game mechanics to their sales strategy positively impacted sales numbers and revenue.

**Reason 2:**

90% also stated that employee morale lifted as a result of employing game mechanics.

**Reason 3:**

It adds some fun to, what can be, a mundane sales day. Research shows that employees are more productive when they enjoy their work. In fact according to a [survey done by Statista](https://www.statista.com/statistics/1100522/gamification-productivity-employees/), 89 percent of employees stated that they would probably be more productive and get better results if their work were more game-like.

**Reason 4:**

It creates opportunities to acknowledge high producers. As we know, workplace recognition can be used to motivate, provide a feeling of achievement, and can help employees feel valued for their work contribution. Recognition has been known to improve individual [employee engagement](https://gamify.outfieldapp.com/gamification/business/sales/software/gamification-apps-for-sales-employee-engagement), productivity, and loyalty to the company.

**Reason 5:**

It can increase CRM adoption, which is one of the more expensive problems for sales organizations to have. We Outfield, we have observed user adoption upwards of 120% when gamification was tied to CRM utilization.

To learn more about our findings, download our 50 page white paper: [The Ultimate Guide to Gamifying Your Sales Team](about:blank).

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[Outfield](http://www.outfieldapp.com) is a performance based CRM company that specializes in leveraging game theory and behavioral psychology to drive CRM adoption, motivation, and overall productivity among sales organizations. With customers in over 50 countries, Outfield’s gaming CRM helps teams work simpler, smarter, and more effectively. Becoming the world’s most highly adopted CRM is their mission, and their vision is to accomplish this by creating a platform that is aligned with the values of the up and coming generation of sales people.

To be exact, sales gamification is not new. It’s been around for years in the form of daily sales competitions, leaderboards, and rewards to high producers

5 Real Ways That Sales Gamification Can Improve Your Sales Production

A Gaming CRM is a type of sales enablement platform that leverages game theory and behavioral psychology to improve a user’s experience with traditional CRM capabilities. Not to be mistaken for a traditional CRM, these systems lead with game mechanics as the driver for user adoption, motivation, and productivity when using the CRM.

Some distinguishing features of a Gaming CRM are [sales leaderboards](https://gamify.outfieldapp.com/gamification/business/sales/software/sales-leaderboard-software), player cards with Madden/NBA 2k like user attributes and stats. You may also find player or team match ups similar to what you'll find in fantasy sports.

The emergence of Gaming CRMs will [change various aspects of the business world](https://explore.outfieldapp.com/how-the-gaming-crm-space-will-change-customer-relationship-management-forever-1). Sales reps will suddenly become more invested in their CRM performance, [along with the social aspects linked to their player profile](https://explore.outfieldapp.com/how-the-gaming-crm-space-will-change-customer-relationship-management-social-identity). This heightened personal investment in their CRM progress is great for sales leaders who might be struggling with user adoption, but are hoping to get the most from their CRM – utility, data output, analytics, sales Improvement, etc.

[![Closers App - Sales Gamification](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/League-Play-02-1024x131.jpg)](http://www.closersapp.com)

These performance improvements are great for the overall company, and ultimately extends itself to industry in general. If done effectively, one of the byproducts of gamifying sales events is the resulting _numbers_ that represent the outcomes of those events. Society refers to these numbers as [statistics](https://gamify.outfieldapp.com/25-key-sales-gamification-statistics-you-need-to-know-in-2023). As we know, stats are simply records of events. The operative word here is “records,” which indicate acts that are recorded into history. As we move more and more into the gamification of our society we’ll see more quantifying of persons, places, and things. 

Imagine how the output from gamification can be leveraged by artificial intelligence. Present day sports enthusiasts run game simulations on Madden to predict how the game may play out in real life. The same can done with the player profiles of sales reps, leading to forecasting of future events and sales performance.

This is a quick explanation of what a Gaming CRM is

CRM Playbook