The CRM industry is expected to grow from $40 billion in revenue to a whopping $80 billion industry by 2025. This fact alone should tell you that CRM tools are essential to businesses. Some would even argue that it is the lifeline of their success. But the hard truth is that most organizations lack a true ROI because their teams aren’t properly using the CRM.

  
On average, companies properly utilizing CRMs have seen the following results:

-   -   -   -   -   -   ROI of $8.7 for every dollar spent ([Nucleus Research](https://nucleusresearch.com/research/single/crm-pays-back-8-71-for-every-dollar-spent/)) 
                    -   Revenue increase by 41% per salesperson ([Big Contacts](https://www.bigcontacts.com/blog/9-statistics-that-will-motivate-you-to-invest-in-crm-software/))
                    -   Customer retention improving by as much as 27% ([YokelLocal](https://www.yokellocal.com/blog/how-does-a-crm-help-to-increase-customer-satisfaction#:~:text=These%20positive%20experiences%20encourage%20customer,by%20as%20much%20as%2027%25.))

Proper utilization stems from CRM user adoption, one of the biggest challenges facing sales organizations. Getting your team to adopt this new tool should be at the forefront of your sales strategy. Yes, I know with your already busy schedule, the concept seems too far-fetched. But do you really want your team relying on inaccurate data, performing below industry standards, and missing out on attainable goals?  
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You are still reading so I am convinced the answer is no, and you are interested in knowing the best solution. Well, so was Outfield. After five years in the industry, we discovered the root of the problem—behavior psychology. Sales reps are at best indifferent toward their CRM and thus adoption and usage often take a major hit. There are various methods that managers have tried to solve these issues. Our research showed the majority of teams are more likely to be motivated by a game or contest.

As a result, we partnered with Closer’s Coffee and integrated their sales gamification tool, [League Play™](https://www.outfieldapp.com/sales_gamification_app), into our CRM. We opened the platform up to conduct a study on 100 seasoned sales professionals from various industries. 90% of the sales managers were able to get a positive impact not only on their sales team but on revenue.

Sales gamification isn’t a new approach but when it is made a priority to drive performance the results are astonishing. Check out our findings in our free ebook and learn how to create a sales gamification strategy to enhance your team’s performance. 

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The guide covers:

-   -   -   -   -   A breakdown of Sales Gamification
                -   The steps to creating a gamified strategy
                -   Key factors to ensuring user adoption
                -   How to monitor and manage the impact of ROI

[“The Ultimate Guide to Gamifying Your Sales Team”](http://tryout.outfieldapp.com/the-ultimate-guide-to-gamify-your-sales-team) is for sales leaders with teams of any industry and size looking to optimize their sales strategy and drive performance. It’s best for competitive teams with millennials as their average team age. 

Download the guide today to ensure that you have proper CRM utilization at the center of your sales strategy.

* * *

  
[League Play™](https://www.outfieldapp.com/sales_gamification_app?__hstc=233546881.36d51ddbe5e8701353fc55a1e4916ee3.1623684881803.1623703313565.1623866048955.5&__hssc=233546881.1.1623866048955&__hsfp=786739945), the latest CRM tool, takes sales competition to a whole new level. Allowing outside sales organizations to compete internally through a gamified system and take advantage of a naturally competitive profession. At Outfield, we believe when you compete together...you win together!

Discover the best way to create a gamification strategy to help your team reach a positive impact on sales goals and revenue.

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The Ultimate Guide to Gamifying Your Sales Team in 2021

The Playbook by [Outfield](https://www.outfieldapp.com/) is the best place to check out the latest stories, updates, and tips on managing sales and marketing teams. The purpose of this blog is to provide a community for professionals to grow their businesses quickly. Hence why, we publish insight on the latest strategies to enhance sales, motivate teams, and get the best ROI from CRM software.

Got any advice, thoughts on the latest trends, or a bomb idea you want to share? We are looking for authors that will bring our readers a fresh perspective on topics that will move their industry forward.

Our blog might not bring you instant stardom or lead to automatic success, but if you are interested in exploring guest blogging, review this entire page for details, including why you should be guest blogging. We will walk you through the process to better understand what content we are interested in and how to submit it.

### **Why should I blog for Outfield?**

The lingering question...“why should I blog for Outfield?”. There could be many reasons you would want to, but let us assume you just want to know the most important ones. 

As a digital marketer, I can tell you it is a valuable tool for your brand and company to enhance SEO juice. Writing for third-party sites allows you to create backlinks to your site. Building up backlinks tells Google you have the digital nod of approval to be worthy of ranking well on the SERPs. 

Okay, so the less nerdy reasons:

-   **Did someone say, thought leader?** - If you are looking to increase your personal brand visibility or expand your network, this is a chance to connect with other professionals in your field and be seen as a thought leader
-   **Expand your outreach** – Time for expansion? Consider this an opportunity for your company to reach into markets that previously seemed impossible to tap into.
-   **More and more traffic** - Well, who doesn’t like leads. Your post could easily be a lead magnet. You provide us with quality content, and in return, our readers could become your website visitors.

### **Type of guest posts are we publishing:**

We are looking to publish content that relates to aspiring startups, entrepreneurs, and growing businesses alike. The posts should cover strategies for growing your business or career and be thought-provoking, comprehensive, and data-driven. These topics could include hiring, team development, job hunting, revenue generation, digital trends, and so much more. 

You can also check out [Blogging Wizard](https://bloggingwizard.com/blog-post-ideas-for-businesses/) for content ideas. [](https://bloggingwizard.com/blog-post-ideas-for-businesses/)

### **What will we not accept:**

Well, yes, you cannot just come here to post whatever you want. Outfield’s marketing team is pretty particular about their...our brand. All content must meet quality standards to be published. 

Here are a few items that we absolutely will not accept: 

-   Copy-paste...come on, Bro, Google hates it, and we are not getting in trouble for you.
-   Nothing that is too promotional or seems like a link-building scheme.
-   No smack talk–let us keep everything friendly and accurate.

And this is a list of things we look for in everything we publish:

-   The content must have an original, compelling argument.
-   We aim to be fun, casual, resourceful, and relatable. Your writing style should be a reflection of this.
-   The post cannot have more than two links to your company's website.
-   The body must have at least 1000 words broken into digestible paragraphs.
-   A bio/byline to explain your expertise in the subject matter

### **How to submit a pitch:**

Now you have all the knowledge you need and are excited to write a guest post for [The Playbook](https://explore.outfieldapp.com/). 

At this time, all submissions must be sent via email marketing \[@\] outfieldapp \[dot\] com with the following:

-   Formatted subject line: "Guest Post: \[Title of Post\] - YOUR FULL NAME"
-   Google Docs link to your completed post or pitch. Be sure to change the editing permissions to **_anyone with the link_**.
-   If you want to include images, compress them using [Tinypng.com](https://tinypng.com/) and add the attribution below each (e.g., Image source).
-   A short bio, headshot, and a link to your LinkedIn account.

If your article meets editorial standards and aligns with our content strategy, we will respond to confirm when the blog will be published. This process may take more than two weeks, and the publish date fluctuates based on our editorial calendar.

Thanks in advance for entrusting us with your content. We appreciate it!

Are you interested in guest blogging about sales and marketing tactics, tools, or strategies for success? Do you want to know how to submit a guest post to The PlayBook? Here is what you need to know.

Kris Evans

The Ultimate Guide to Gamifying Your Sales Team in 2021

Guest Blogging Guidelines