CRM gamification is the application of gaming mechanics, elements, and designs to CRM systems. Among other uses, it is a process that leverages game theory and behavioral psychology as the driver for increased CRM adoption and motivation for sales professionals to improve productivity. Moreover, CRM gamification can be used to encourage customer loyalty, increase customer satisfaction, and improve employee morale. CRMs with gaming tech exist in many different forms, but usually offers similar value propositions.

### **Rewards and Incentives**

One way that CRM gamification can be implemented is through the use of rewards and incentives. For example, employees who consistently achieve sales and other work related KPIs might be rewarded with points or badges that they can redeem for prizes or recognition. This type of gamification can help to create a sense of competition and encourage employees to work harder to achieve their goals.

![DALL·E 2022-12-30 13.47.36 - Show a comic book sales person wearing a business suit and cape, while holding a big #1 trophy ](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/DALL%C2%B7E%202022-12-30%2013.47.36%20-%20Show%20a%20comic%20book%20sales%20person%20wearing%20a%20business%20suit%20and%20cape%2c%20while%20holding%20a%20big%20%231%20trophy%20.png)

### **Leaderboards and Versus Matchups**

CRM gamification can also be applied through the use of [leaderboards](https://gamify.outfieldapp.com/gamification/business/sales/software/sales-leaderboard-software) and digital matchups among sales reps. As can be seen in the examples below, employees can compete against one another to see who can achieve the highest scores or who can close the most deals in a given period of time. This use of gaming mechanics can generate friendly competition among team members and motivate them towards peak performance. They also present opportunities to recognize sales reps for their output.

![tour-19-309bc7b4f670f6d49224ac8f341302550ad83d3f5bb22828ae5b0b0c47521064(1)](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/tour-19-309bc7b4f670f6d49224ac8f341302550ad83d3f5bb22828ae5b0b0c47521064(1).jpg)

In addition to motivating employees, CRMs with gaming tech can also be used to inspire better customer engagement. For example, companies might offer incentives and rewards to sales people based on the number of touchpoints they have with customers, how they’re interacting with customers (in-person vs. over phone), along with volume of renewals they are able to acquire. With the proper optimization of this gamified use case, companies can expect an increase in appointments set, sales, and revenue.

[![Closers banner - sales gamification app](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/League-Play-02-1024x131.jpg)](https://closersapp.com/)

### **What is a Gaming CRM?**

As mentioned in a previous [blog post](https://explore.outfieldapp.com/what-is-a-gaming-crm),

_“A Gaming CRM is a type of sales enablement platform that leverages game theory and behavioral psychology to improve a user’s experience with traditional CRM capabilities. Not to be mistaken for a traditional CRM, these systems lead with game mechanics as the driver for user adoption, motivation, and productivity when using the CRM.”_

### **The Rise of Gaming CRMs**

With the emergence of Gaming CRMs, we will eventually start to see a [shift in values within the sales and business environment](https://explore.outfieldapp.com/how-the-gaming-crm-space-will-change-customer-relationship-management-forever-1). Through the digitization of gaming elements in sales, along with the growth of younger generations within the workforce, we are beginning to see how the future of game theory will incentivize sales reps to become more invested in their company’s sales performance. Additionally, sales reps will begin to care more about the proper utilization of CRM and the documentation of the their sales execution. Part of the reason has to do with the introduction of mechanics that are commonly used across all gaming platforms - player stats and [the social attributes tied to their player profile](https://explore.outfieldapp.com/how-the-gaming-crm-space-will-change-customer-relationship-management-social-identity). In short, a salesperson’s reputation will be on public display. Therefore, they have more of an incentive present a positive representation of themselves.

![Gaming CRM - Player Card - Closers](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/Picture2-3-1.png)

This heightened personal investment in their CRM progress, through the rise of digital sales gamification, is great for sales leaders. Especially those who might be struggling with user adoption, but are hoping to get the most from their CRM – utility, data output, analytics, sales improvement, etc.

Overall, CRM gamification can be an effective way to improve CRM adoption, employee productivity, and customer satisfaction. By using game design elements and mechanics, companies can create [a more engaged and motivating environment for both employees and customers.](https://gamify.outfieldapp.com/gamification/business/sales/software/gamification-apps-for-sales-employee-engagement)

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[Outfield](http://www.outfieldapp.com) is a performance based CRM company that specializes in leveraging game theory and behavioral psychology to drive CRM adoption, motivation, and overall productivity among sales organizations. With customers in over 50 countries, Outfield’s gaming CRM helps teams work simpler, smarter, and more effectively. Becoming the world’s most highly adopted CRM is their mission, and their vision is to accomplish this by creating a platform that is aligned with the values of the up and coming generation of sales people.

Here we discuss CRM gamification, the emergence of Gaming CRMs, and their impact on the sales role.

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What is CRM Gamification?

### **![DALL·E 2023-01-17 11.00.39 - Show a comic book sales person wearing a cape and holding a big #1 trophy ](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/DALL%C2%B7E%202023-01-17%2011.00.39%20-%20Show%20a%20comic%20book%20sales%20person%20wearing%20a%20cape%20and%20holding%20a%20big%20%231%20trophy%20.png)**

### **What Is A Brand Ambassador?**

A brand ambassador is a person who represents a company or brand in a positive light, often through personal interactions and demonstrations. They are responsible for increasing brand awareness and promoting products or services to potential customers. They may work at events, in-store promotions, or on college campuses, and interact with consumers to educate them about the brand, answer questions, and drive sales. They may be employees of the company or independent contractors who are responsible for collecting customer feedback and relaying it to the company.

As a former brand ambassador, working in the field marketing industry for top companies like Beats By Dre (Apple), Whirlpool, and others, I have gained a great deal of experience in the field. My experience ultimately led to the creation of Outfield, an app that was originally designed to address the specific needs of brand ambassadors who are responsible for driving brand awareness and sales at various retail outlets.

Now that Outfield has evolved into one of the world’s leading CRMs for field marketing and sales, it is in a much better position to address some of the unique opportunities that were once out of reach for brand ambassadors. In this article, I will briefly discuss how Gaming CRMs can assist brand ambassadors in their role, while also expanding the value they offer to their clients.

### **Leveraging Productivity Metrics To Drive Trust**

One of the key challenges for brand ambassadors is the need to clearly share their performance metrics with clients and well as their upper management. Gaming CRMs offer advanced dashboard views, analytics, user attributes, and other tools that make it easy to track and share performance metrics. This allows brand ambassadors and field marketing agencies to prove their value to clients, who are always looking for new ways to justify their investment in partner vendors.

### **Accountability and Performance KPIs**

Another challenge for brand ambassadors is holding themselves accountable to the KPIs set by their clients. Gaming CRMs offer a clear understanding of individual goals and how they link to the high-level goals of the client. This ensures that brand ambassadors are meeting their goals and delivering the results expected by their clients.

![League-Play-02-1024x131](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/League-Play-02-1024x131.jpg)

### **Clearly Defining Areas For Improvement**

Gaming CRMs also allow for better communication and collaboration between teams, improving overall program execution. They offer advanced analytics and reporting capabilities that can help brand ambassadors identify areas for improvement and make data-driven decisions. This helps to ensure that their efforts are focused on the areas that will have the most impact for their clients.

Overall, Gaming CRMs offer a powerful solution for brand ambassadors looking to improve their performance and expand the value they offer to clients. With advanced features such as performance tracking, accountability, and communication tools, brand ambassadors can better meet the needs of their clients and achieve their goals. By leveraging the latest gaming technology, brand ambassadors can gain a competitive edge and stay ahead in the ever-evolving field marketing industry. Whether you're a seasoned brand ambassador or just starting out, Gaming CRMs can help you reach new heights in your career and achieve success for your clients.

* * *

[Outfield](http://www.outfieldapp.com) is a performance based CRM company that specializes in leveraging game theory and behavioral psychology to drive CRM adoption, motivation, and overall productivity among sales organizations. With customers in over 50 countries, Outfield’s gaming CRM helps teams work simpler, smarter, and more effectively. Becoming the world’s most highly adopted CRM is their mission, and their vision is to accomplish this by creating a platform that is aligned with the values of the up and coming generation of sales people.

Learn how Gaming CRMs can help brand ambassadors improve their performance, meet client's expectations and expand the value they offer. Discover the features that make Gaming CRMs the key to success for brand ambassadors.

CRM Gamification

What is CRM Gamification?

Gaming CRMs: The Key to Success for Brand Ambassadors